Almost a quarter of all adult Americans (24 percent) had a massage at least once in the last 12 months, and more than a third (34 percent) have received a massage in the last five years, according to a survey sponsored by the American Massage Therapy Association® (AMTA®).
While use of massage is growing, the reasons people are turning to massage therapy are also expanding. More and more, people recognize it as an important element of their overall health and wellness.
Massage therapy for pain relief
Baby boomers have more massages:
When it comes to giving massage as a gift to a spouse or significant other, men are on board.